The Jane Iredale brand is carried throughout Australia and world-wide in more than fifty countries. Jane has always thought of makeup as an essential part of a woman's sense of well-being and she wanted to make that easy to achieve. That's why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional. Her goal is to make products that look good, feel good and are good for the skin.
Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry. She was the first to supply this industry with a line of makeup that had skincare benefits.Products must be easy to apply so that a woman can be her best in the shortest amount of time. She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.
Janes success in reaching women of all ages and nationalities is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.
The Jane Iredale difference
What makes Jane Iredale makeup special
The highest quality of ingredients are used and available to ensure satisfaction with performance, coverage, application and texture. These minerals conform to the most current technology available that ensure broad spectrum sun protection.
The nature of high quality minerals is to interact with light. This is what gives them their celebrated soft-focus effect. The Jane Iredale line includes a variety of foundations that provide a range of finishes from sheer to full, from luminescent to velvety.
The multi-tasking products, Amazing Base, PurePressed Base, Glow Time and Dream Tint, provide four important functions in one: foundation, concealer, sunscreen and active skin care benefits.
Because Jane Iredale products use pure mineral pigment with no fillers such as talc, their foundations and concealers give exceptional coverage that requires minimal touch-ups.
Jane Ireadale foundations form a protective barrier on the skin that allows it to breathe and function normally. Laboratory tests confirm that all of their products are non-comedogenic and do not block pores.
Seven jane iredale products have earned the Skin Cancer Foundation Seal of Recommendation. To earn this seal, a manufacturer must provide scientific data showing that its products sufficiently and safely aid in the prevention of sun-induced damage to the skin.
Jane Iredale minerals bind together upon application so they resist running, creasing and smearing. They can be removed with a cleanser or the special micro-fiber cloth Magic Mitt, which requires only water for effective cleansing.
Minimum Allergy Risk
Jane Iredale products are safety tested, allergy tested, clinically tested and dermatologist tested to ensure avoidance of any ingredients that may be skin sensitizers.
A conscious effort is made to include anti-irritant ingredients in their products because they believe that this can measurably contribute to skin health.
Where preservatives are needed, a combination of natural preservatives are used , always excluding parabens and phenoxyethanol.
All minerals have been tested under laboratory conditions. Results show that there are no nano-size minerals in any of the Jane Iredale products.
THE SKIN CARE MAKEUP™ HYPOALLERGENIC & CLINICALLY TESTED.
Color Sample Kit